Our mission is to create a revenue stream for independent no-kill shelters. This is the mission, not the marketing message.

We champion full transparency in what we give, and report back our donations on the last of each month on our blog and instagram page. Additionally, you can learn more about how proceeds from your purchase specifically supports shelters on each product page. Our mission is to be explicit about where your donation goes - and to continue to push the supply chain to create as much margin for these shelters as possible.